Loeries Entries 2025 Are Open – A Detailed Guide
The Loeries are back! If you’re a creative professional in the advertising, media, or design industries, it’s time to start preparing your entries for the Loeries 2025. Recognized as one of the most prestigious awards in Africa and the Middle East, the Loeries celebrate excellence in creativity, innovation, and the power of advertising to make an impact.
Whether you’re an agency, a brand, or an individual creative, the Loeries 2025 offer a chance to showcase your best work and gain recognition on an international stage. In this article, we’ll walk you through everything you need to know about entering the Loeries 2025, the benefits of entering, categories, and how you can submit your work for consideration.
What Are the Loeries?
The Loeries (officially known as the Loerie Awards) are one of the most celebrated creative festivals in Africa and the Middle East. Founded in 1978, the awards recognize and celebrate outstanding work across all sectors of the advertising, media, and design industries. The Loeries are considered the gold standard for creative excellence, honoring the best advertising and communication campaigns that push boundaries and engage audiences in fresh, innovative ways.
The awards span across various categories, from traditional media like TV and print to newer forms of digital and interactive content. Winning a Loerie means that your work is not only admired locally but is recognized as being at the forefront of creativity globally.
Loeries 2025: What’s New This Year?
Every year, the Loeries evolves to reflect the changing landscape of creativity and advertising. The Loeries 2025 promise to be even bigger and better, with several exciting developments:
1. Emphasis on Sustainability and Impact
As the world increasingly focuses on sustainability and social responsibility, the Loeries 2025 will continue to highlight campaigns that make a positive impact on society. Entries that demonstrate purpose-driven creativity or engage with themes of social responsibility, environmental sustainability, or community development will have an extra opportunity for recognition.
2. Expanded Digital Categories
With digital content becoming an increasingly important part of modern advertising, the Loeries 2025 will feature expanded categories to cover more forms of digital, interactive, and immersive content. This includes virtual reality, augmented reality, gaming, and e-commerce campaigns.
3. Special Awards for Emerging Talent
The Loeries have always celebrated the achievements of seasoned industry professionals, but in 2025, there will be expanded opportunities to highlight and recognize the work of emerging creative talent. These awards will give younger creatives and students the chance to shine and make their mark.
4. Cross-border Collaboration Awards
As the industry moves toward collaborative creativity, Loeries 2025 will offer more emphasis on projects that have been created across borders and cultures, especially those that involve collaboration between agencies in different countries.
Categories for Loeries 2025
The Loeries recognize a wide range of categories to ensure that every facet of creative work is acknowledged. Here are some of the main categories for Loeries 2025:
1. Film & Television
- Best TV Commercials
- Branded Content
- Music Videos
- Cinematic Storytelling
2. Digital & Interactive
- Website & Apps
- Social Media Campaigns
- Digital Ads (Display, Video, Audio)
- Mobile Content
- Gaming & Interactive Experiences
- E-commerce Campaigns
3. Print & Outdoor
- Print Ads (Newspapers, Magazines, Posters)
- Outdoor Advertising (Billboards, Transit Ads, Signage)
4. Design
- Graphic Design & Illustration
- Packaging Design
- Branding & Identity Design
- Experiential Design
5. Radio & Audio
- Radio Ads
- Podcasts
- Audio Branding
6. Media
- Integrated Campaigns
- Media Innovation
- Best Use of Technology
- Consumer Engagement Campaigns
7. Public Relations & Communication
- Crisis Management
- Corporate Communications
- Influencer Marketing
8. Creativity for Good
This category recognizes work that demonstrates a strong social or environmental impact. Campaigns that highlight important social issues, such as gender equality, climate change, mental health, or human rights, will be celebrated here.
9. Student & Emerging Talent
A special category for students and emerging creatives to showcase their work and gain exposure in the industry.
How to Enter Loeries 2025
Entering the Loeries 2025 is a straightforward process, but it requires careful preparation. Here are the steps you need to follow to submit your entries:
1. Check Eligibility
Before entering, ensure that your work fits the entry guidelines. Entries must be for campaigns that were first published or broadcast between 1 June 2024 and 31 May 2025. The campaigns must have been created by individuals or agencies based in the Africa and Middle East regions.
2. Register on the Loeries Website
To begin the entry process, you’ll need to register on the Loeries official website. Once registered, you will have access to the entry portal, where you can create your entries, manage them, and submit them.
3. Choose Your Categories
Select the relevant categories for each entry. Make sure that your campaign aligns with the category requirements, as some categories may have specific rules about the type of work eligible for entry.
4. Submit Entry Materials
For each entry, you will need to submit:
- A link to the campaign or work (e.g., video link, social media post, website).
- A brief description of the campaign, including its objectives, target audience, and results.
- Supporting materials: High-resolution images, scripts, videos, or case studies that showcase your work.
- Proof of publishing or broadcasting date (for TV, radio, or print campaigns).
5. Pay the Entry Fee
Each entry requires a fee, which helps cover the costs of the judging process and the awards ceremony. Make sure to check the fees for each category, as they may vary depending on the type of entry.
6. Review and Submit
Before finalizing your submission, review your entries to ensure all the required details are correct and that you’ve uploaded the appropriate materials. Once you’re satisfied, hit the submit button!
7. Judging and Shortlisting
Entries will be reviewed by a panel of industry experts, including creative directors, advertising professionals, and media specialists. The judging process involves evaluating each entry based on creativity, originality, effectiveness, and impact. Entries that are shortlisted will be invited to the Loeries Festival for further recognition.
8. Attend the Loeries Festival
Shortlisted entries will be invited to attend the Loeries Festival 2025, where the best work is celebrated in a spectacular awards ceremony. This is also an incredible networking opportunity for agencies, brands, and individuals to connect, learn, and showcase their work.
Why Enter Loeries 2025?
Entering the Loeries 2025 offers a range of benefits for agencies, brands, and creatives:
1. Recognition of Creative Excellence
Winning or being shortlisted for a Loerie is a mark of creative excellence. It highlights your work as being among the best in the industry, which can significantly boost your professional reputation and your agency’s profile.
2. Networking Opportunities
The Loeries Festival brings together the brightest minds in the advertising, design, and media industries. It’s a place to meet potential clients, collaborators, and mentors who can help propel your career forward.
3. Showcase Your Innovation
Winning a Loerie showcases your innovation and creativity to the world, demonstrating that your work has made an impact. It’s an opportunity to gain recognition from both local and international audiences.
4. Attract New Clients and Talent
Winning or being nominated for a Loerie gives your agency an edge when attracting new clients. It also makes your agency more appealing to top-tier talent looking to work with the best in the business.
5. Enhance Your Portfolio
Having a Loerie Award or shortlist on your resume adds immense value to your portfolio, making it easier to secure future projects and build stronger client relationships.
The Loeries 2025 provide a fantastic platform for creative professionals to showcase their work, gain recognition, and celebrate excellence in the advertising and design industries. Whether you’re an agency, brand, or individual creative, entering the Loeries is an opportunity to demonstrate your innovation, impact, and vision.
Don’t miss the chance to enter your best work for the Loeries 2025. Get ready to inspire, lead, and celebrate the power of creativity. Submit your entries today and join the ranks of the best in the industry!
