List of IMM Graduate School of Marketing Courses and Requirements – A Detailed Guide

The IMM Graduate School of Marketing (IMM GSM) is one of South Africa’s leading institutions for marketing and business education. With its focus on innovation, practical knowledge, and real-world applications, IMM GSM has been empowering students for over 50 years to become leaders in the fields of marketing, business management, and communications. As a recognized institution offering accredited programs, IMM GSM is an ideal choice for anyone looking to pursue a career in marketing or business-related fields.

Whether you’re a high school graduate ready to embark on your marketing journey or a working professional looking to elevate your career, IMM Graduate School of Marketing offers a wide variety of undergraduate, postgraduate, and short learning programs. This article will provide an in-depth look at the courses offered by IMM GSM, their entry requirements, and how to apply.

1. About IMM Graduate School of Marketing

Founded in 1966, IMM Graduate School of Marketing has established itself as a leader in marketing education in South Africa and beyond. The school offers a range of qualifications, from diplomas to master’s degrees, and provides a flexible learning environment, including both in-class and online learning options. IMM GSM is committed to providing its students with the necessary knowledge, skills, and experience to excel in the dynamic field of marketing and business.

The school is accredited by the Council on Higher Education (CHE) and registered with the South African Qualifications Authority (SAQA). IMM GSM’s programs are designed to cater to the evolving needs of the marketing industry, incorporating the latest trends, technological advancements, and industry practices.

2. List of IMM Graduate School of Marketing Courses

IMM GSM offers various undergraduate, postgraduate, and specialized programs to equip students with a broad set of skills in marketing, business management, and related disciplines. Below is a comprehensive breakdown of the courses available:

a. Undergraduate Programs

IMM Graduate School of Marketing offers several undergraduate courses that are ideal for students just starting their marketing journey or those who want to build a foundation in business management.

• Bachelor of Commerce (BCom) in Marketing
  The BCom in Marketing is a comprehensive program designed to provide students with a solid understanding of marketing principles, consumer behavior, digital marketing, and brand management. The program equips graduates with the knowledge and skills required to excel in various marketing roles such as marketing manager, digital marketing strategist, and brand manager. The course duration is typically three years.
• Bachelor of Commerce (BCom) in Business Management
  This program provides a broader understanding of business and management principles, focusing on areas such as finance, human resource management, and strategic planning. Students who are interested in moving into leadership roles or pursuing entrepreneurship will benefit from this program. The BCom in Business Management is ideal for students looking for a versatile business qualification that complements marketing knowledge.
• National Diploma in Marketing
  The National Diploma in Marketing offers a practical approach to learning marketing. It focuses on areas such as market research, advertising, consumer behavior, and sales management. The diploma typically takes three years to complete and is perfect for students who want to gain a solid understanding of marketing while starting their careers sooner than those enrolled in degree programs.

b. Postgraduate Programs

For individuals who wish to further their studies or specialize in a particular aspect of marketing, IMM GSM offers a selection of postgraduate qualifications. These programs are designed for working professionals and those who already have a foundational understanding of marketing.

• Postgraduate Diploma in Marketing (PGDip Marketing)
  The Postgraduate Diploma in Marketing is an advanced qualification designed for individuals who already hold a degree or diploma in marketing, business, or a related field. The PGDip focuses on marketing management, strategy, digital marketing, and integrated marketing communications. This program is ideal for individuals who want to gain deeper insights into advanced marketing principles or pursue leadership roles in marketing.
• Master of Business Administration (MBA)
  The MBA program at IMM GSM is one of the most prestigious programs offered. It is designed for professionals with significant work experience who wish to further enhance their leadership and strategic management capabilities. The curriculum includes advanced topics such as global marketing, strategic business management, digital transformation, and organizational behavior. The MBA program prepares students for top-level management roles, including marketing director, general manager, and CEO.
• Master of Science in Marketing (MSc Marketing)
  The MSc in Marketing is a specialized program that provides an in-depth exploration of marketing theory and practice. The program is aimed at individuals who wish to pursue a career in marketing research, strategic marketing, or academia. It focuses on the strategic aspects of marketing, consumer behavior, brand management, and marketing analytics. This program is suitable for those who wish to develop a more analytical, research-driven approach to marketing.

c. Short Learning Programs

IMM GSM also offers short learning programs that cater to individuals looking to specialize in a specific area of marketing or business. These courses are typically shorter in duration, ranging from a few weeks to a few months, and provide specialized knowledge in various areas of marketing.

• Digital Marketing Short Course
  With the increasing importance of digital platforms, this short course focuses on key aspects of digital marketing such as search engine optimization (SEO), social media marketing, content marketing, and online advertising. It’s ideal for professionals or business owners looking to improve their digital presence.
• Brand Management Course
  This course focuses on the principles of brand management, including brand positioning, brand strategy, and brand communications. Students will gain practical knowledge on how to create, manage, and grow a successful brand. The course is perfect for those looking to pursue careers in brand management or marketing communications.
• Market Research and Consumer Behavior Short Course
  Designed for individuals looking to deepen their understanding of consumer insights, this course covers market research techniques, data analysis, and consumer behavior theory. It is particularly valuable for professionals working in marketing research, advertising, or product development.

3. Admission Requirements for IMM Graduate School of Marketing Courses

The entry requirements at IMM GSM vary depending on the program level and the specific course. Below is an overview of the general admission requirements:

a. Undergraduate Programs

To apply for an undergraduate program at IMM GSM, prospective students must meet the following requirements:

• Matriculation or Equivalent: Applicants must have completed their secondary education and possess a National Senior Certificate (NSC) or equivalent qualifications recognized by SAQA.
• Minimum Grade Requirements: For most programs, a minimum of 50% in the relevant subjects (such as English and Mathematics) is required.
• Portfolio or Interview (if applicable): Some programs, such as the BCom in Marketing, may require a portfolio or interview as part of the application process.

b. Postgraduate Programs

To apply for a postgraduate program, students must typically meet the following requirements:

• Relevant Undergraduate Degree: Applicants must have a relevant undergraduate qualification, such as a BCom or BBA in Marketing, Business Management, or a related field.
• Work Experience (for MBA): The MBA program typically requires candidates to have at least 3-5 years of relevant work experience in a managerial or professional capacity.
• Additional Documents: Some programs may require candidates to submit a CV, letters of recommendation, or a personal statement.

c. Short Learning Programs

Admission requirements for short courses are generally more flexible, though applicants should demonstrate a basic understanding of the subject matter or relevant work experience. Most short learning programs do not require formal qualifications but may require proof of professional experience.

4. How to Apply for IMM Graduate School of Marketing Courses

Applying to IMM GSM is easy and can be done online. Follow these steps to apply:

1. Choose Your Program: Browse through the available programs on the IMM GSM website and select the one that best suits your career goals.
2. Review Admission Requirements: Ensure you meet the specific entry requirements for your chosen program.
3. Prepare Your Documents: Gather the necessary documents, including your academic transcripts, CV, portfolio (if required), and proof of identification.
4. Complete the Application Form: Fill out the online application form available on the IMM GSM website and upload all necessary documents.
5. Submit Your Application: After reviewing your application, submit it for consideration.
6. Wait for Confirmation: You will receive a notification of your application status from the admissions office.
7. Register and Pay Fees: If accepted, you will be provided with instructions on how to register and make payment.

For more information or to start your application, visit IMM Graduate School’s Application Portal.