Internet marketing, otherwise known as online marketing or web marketing, is the promotion of products or services over the internet. The internet has made media accessible to a global audience. The distinctive aspect of Internet marketing is its interactive nature in terms of offering instant and provoking responses.
Internet marketing is often regarded as having a broad scope because it encompasses online marketing and marketing via e-mail and wireless media. Internet marketing comprises the management of digital client data as well as electronic customer relationship management solutions.
Components Of Internet Marketing
Internet marketing evolves at a rapid pace. It is dynamic, requiring all internet businesses and marketers to stay current with system changes. Internet marketing is made up of two parts:
B-to-B (B2B):
It refers to business-to-business e-commerce, in which companies sell their products and services to other companies over the internet.
B-to-C(B2C):
It refers to business-to-consumer sales, in which companies offer their products and services to customers over the internet.
Advantages Of Internet Marketing
- The corporate goals and the cost-volume-profit analysis determine the strategy and overall efficacy of marketing efforts.
- Internet marketing is a type of internet marketing that includes e-mail and wireless marketing.
- Internet marketing may provide advertisers with a higher sense of accountability.
- When comparing the cost of marketing to the reach of the target audience, internet marketing is comparatively inexpensive.
Disadvantages Of Internet Marketing
- There are many skills to learn
- There is a lot of competition.
- Many individuals believe that making money on the internet is simple.
- A lot of internet fraud
