The internet has become the norm in Ghana. It’s how we connect with one another, how we gather news, how we do business, and even how we get our daily dose of entertainment, thanks to video streaming platforms like Netflix and Amazon Prime Video. In fact, 94% of all Ghanaians use the internet at least once a week, according to Google’s Global Digital Future in Focus (GFDI) report on consumer behavior in emerging markets around the world. Here are reasons why Ghanaians use the internet more than ever before.
1) To Stay Cconnected
In a world that is increasingly connected, it’s important to stay connected with loved ones who may live far away. The internet provides a way to do this that is quick, easy, and relatively inexpensive.
2) To Earn A Living
The internet provides a lot of opportunities for Ghanaians to make some money from home. Whether it’s through online surveys, freelancing, or even just selling products and services online, there are many ways to earn an income online.
3) To know Their Rights As A Citizens
In a country with a long history of political turmoil and human rights abuses, it’s no wonder that Ghanaians are turning to the internet to learn more about their rights as citizens. With the click of a button, they can access information about their government and learn about their rights.
4) Market Goods Online
There are a number of reasons why Ghanaian businesses are turning to the internet to market their products. First, it’s a great way to reach a large audience with minimal effort. Second, you can target your advertising to specific demographics, which is especially useful if you’re selling products that appeal to a certain age group or gender. Third, online marketing is relatively inexpensive, especially compared to traditional methods like print or television advertising. Fourth, it’s easy to track the results of your online marketing campaigns, so you can quickly see what’s working and what isn’t. Finally, online marketing allows you to build relationships with customers and potential customers through social media and other channels.
5) For Fun
These days, there are a ton of reasons why people in Ghana use the internet more than ever. From social media to streaming services, there’s always something new to consume. And with mobile data becoming more affordable, it’s easier than ever to stay connected.