Marketing MBA is a triannual peer-reviewed academic journal that covers research on marketing management firms and education in marketing. The editor-in-chief is Roman R. Sidorchuk. It was established in 2010 and is currently published by Green Mall Publications.
The Online MBA in Marketing teaches Marketing professionals to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. Use International Marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices.
The Online MBA in Marketing will focus on marketing professionals developing a comprehensive understanding of Strategic Brand Management theory and how to evaluate and effectively apply the theory to a brand or organisation. Learn to establish brand values and brand positioning, identifying the key elements that build long-term brand equity. Understand how to develop brand management systems and brand equity measurements to determine marketing ROI.
What does a MBA in marketing do?
MBA in marketing educates the students about sales, marketing fields, executive and leadership management skills, consumer trends, market strategies, product management and market research in different industries.
Why you should do MBA in marketing?
Career growth: As the competition is more, so are the growth options in a marketing career. The opportunities for promotion are a lot more for a marketing professional with an MBA than for those without one. The reason being the need for proper management is as essential as having a good team.
Why you should choose marketing as a career?
If you’re looking for a career where you can put your creativity, communication skills, and analytical abilities to good use, marketing could be the perfect industry for you. And with a wide range of roles to choose from, there’s sure to be something to suit your skillset.