How To Change From Google Ads Expert To Normal

 

Google Ads is a digital marketing and advertising service belonging to the international company Google. This is used to create advertisements through advertising campaigns. These ads will appear on the results page.

When it comes to making all kinds of advertising campaigns and ads, Google Ads presents us with a wide variety of resources. Among these resources we have various types of campaigns and advertisements to promote our products and services. In this article we will show you what Google Ads Expert is and how they work.

WHAT IS GOOGLE ADSEXPERT?

Before knowing how to change or differentiate expert Google Ads from the rest of the modalities, we must first know what it is. To begin with, Google Ads Expert is one of the many ways that this tool can offer us when starting a digital marketing campaign.

 

For starters, it’s important to note that Google Ads Expert provides the same range of tools and campaign types as Google Ads Original . However, Google Ads Expert presents us with more specialized control over all of our bidding strategies.

On the other hand, just as it gives us more control over our auctions, it is also more complex to use. This is because, as its name suggests, Google Ads Expert is only for expert and specialized users or those with experience in digital marketing .

 

Therefore, due to the complexity of Google Ads Expert when managing our campaign. It is not recommended to use this tool when starting out. On the other hand, it is ideal for all types of advertisers and digital marketers.

 

HOW DO I KNOW IF I HAVE GOOGLE ADS EXPERT MODE ACTIVATED?

Another thing that you must master before you can change the Google Ads expert mode is to identify when we are in this mode. In this way, the first thing we must do to know what kind of Google Ads is to enter the main page of Google Ads and then our account.

Once there we look at the icon that appears in the upper corner of the screen in our Google Ads account. If the wrench icon has a white header and the option is called ‘settings’, then we’re in smart Google Ads mode.

 

Otherwise, if the wrench icon is completely black or dark gray. And this option is called ‘Tools’ or ‘Tools and settings’, it means that we are in the Expert mode of Google Ads. In this way, it is important to note that the experience when using Google Ads varies a lot depending on whether you are using Google Ads Expert or if you are using Google Ads Smart.

 

WHAT IS GOOGLE ADS SMART MODE?

Now that we mentioned it in the previous point, we must understand what Smart Google Ads is and what it is for. Smart Google Ads mode is a fairly simplified variation of the original tool that Google Ads offers us. This variant of Google Ads was created with the intention of making the advertising experience easier.

This is done so that startups that want to advertise with Google Ads can do so. In this way obtaining real results and saving a lot of time. Because it completely avoids setting up and managing advertising campaigns with Google Ads.

 

In smart mode, all campaigns in this Google Ads mode are smart campaigns. In this way, smart campaigns allow advertisers themselves the ability to choose their next targets for commerce. In addition to allowing us to choose exactly where we want to promote our ads.

 

We understand that Google Ads uses a sophisticated system. Which is based on machine learning. This with the aim of being able to offer real and safe results on the objective of our marketing campaigns.

 

These results are based on phone calls, actions executed on our website, visits to our page or web store . Thanks to these features, it is much easier for our ads, services and products to reach potential customers.

 

DIFFERENCES BETWEEN SMART MODE AND EXPERT MODE IN GOOGLE ADS

With smart mode, all you have to do is set a budget and a goal, everything else will be taken care of by Google Smart Ads. On the other hand, with Google Ads Expert mode, we can configure our ad system ourselves and choose our ideal campaign type.

In another case, we can also highlight that the smart mode of Google Ads requires very little maintenance, having a maximum of 15 minutes a week. Contrary to that, Google Ads expert mode requires ongoing administration, requiring more than an hour a week.

 

In addition, the smart version of Google Ads has assisted ad settings, plus more optimal keywords and more. In the case of the expert version of Google Ads, we will have more specific controls for our keywords and all types of offers.

 

Finally, the smart version of Google Ads presents us with simple and easy-to-read performance reports. Otherwise, the performance reports that the expert version of Google Ads offers us are more personalized and detailed.

 

HOW TO CHANGE GOOGLE ADS EXPERT MODE?

Now that we know everything we need to know about the features of Google Ads Expert Mode, as well as its advantages and disadvantages . In addition, we also understand what the smart mode is and all its differences from the expert mode of Google Ads, let’s talk about how to change the expert mode.

 

The first thing we must do to change our Google Ads account from expert to normal is to access our personal Google Ads account. Once there we look at the ‘tools’ icon that appears in the upper right corner of our screen.

 

Once in the ‘tools’ or ‘configuration’ section, we will look for the option to ‘change to normal mode’ or ‘change to intelligent’ and click on it.