The travel and tourism industry was the initial economic causality of the covid-19 virus. Most tourism initiatives were forced to shut down, resulting in the loss of jobs. The lockdown resulted in tight travel restrictions, hindering tourists from travelling to foreign nations and continents. Some tourists were forced to cancel their vacation arrangements abruptly. Economies declined as a result of the collapsing markets across the world. Some nations were forced to convert hotels to hospitals to save people’s lives.
In collaboration with major industries such as the tourism industry, the Ghanaian government has been closely working to restore the tourism sector and the economy to its status. The virus revealed all the risks associated with tourism investments. Many businesses were closed in Ghana, leading to the deterioration of the general economy. Most tourism sectors will never be the same again; therefore, most operators have been forced to rethink to remain relevant. Some of the measures put in place to save the industry include;
Digitizing Tourism Resources
The Ghanaian government has established several electronic and virtual tourism choices in partnership with the tourism sector. Information technology experts, graphic designers, videographers, filmmakers, and professional photographers are working on digitizing all tourism resources. The industry conducts online events to display cultural and heritage resources, for example, the Cape coast castles, Elmina, and other sectors.
The Ghana Museums and Monuments Board have held several virtual events to promote and recoup the tourism industry. The government has supported Small and Medium Enterprises to support the industry recovery at a faster rate.
Promotion of Local tourism
Closing boundaries made the tourism agency discover the importance of local tourism. The top tourism stakeholders devised strategies and plan to restore domestic tourism status. Global tourism experienced a decline for two consecutive years, calling for the betterment of local tourism.
Domestic and regional tourism involves travelling within the African continent. Most African nations prioritized the type of tourism since it was impossible to travel to other continents during the global pandemic. Due to the boredom of staying indoors for months, many people were forced to fully explore their countries, while others preferred to travel to neighbouring countries. Local tourism has helped many people rediscover nature.
Leaders play a crucial role by getting feedback and consulting to improve the status of the industry and economy. The tourism regulatory agencies’ leadership in Ghana typically controls the tourism industry’s operation. The Ministry of Tourism, Ghana Tourism Development Corporation Limited, Tours operators Union of Ghana, Ghana Tourism Federation, and Ghana Tourism Authority are the key leaders regulating the tourism industry.
The Ghanaian Government also stipulated terms and strategies to support some tourism sectors, such as the travel industry.
Taking care of the Environment
Taking good care of the environment directly contributes to better living standards. Tourism relies on people and the natural environment, and therefore it is the role of everyone to take care of the surrounding. Ecological tourism not only favours Ghana but the entire globe. Nations must collaborate to ensure that the environment remains safe for all people. The environment has everything to support better living. The Ghanaian government has set rules to advocate for ecological tourism.
The future is unpredictable, so hospitality, travel, and tourism will always be affected in case of unforeseen calamities. The tourism industry must come up with relevant strategies to restructure the industry to remain relevant in case of any future risks.
The post-covid 19 era demanded collaboration between the critical main tourism sectors. Accommodations travel, and Event sectors collaborated to maximize all the profits. The lockdown resulted in adjustments to practices and strategies for the tourism industry.